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evaluate if your idea has the potential to actually make money? steve blank is a retired entrepreneurial and lecturer at stanford university and author of the book "the start-up owner's manual, the step-by-step guide for building a great company." great to see you, steve. >> glad to be here. thanks very much. >> okay. so you are starting a business or you have an idea. what's the first thing you need to do to decide, okay, this is a viable idea or not. >> the first thing you need to do is realize all your passion and energy has made you start on day one of faith-based enterprise. even though you think it's a rationale business, on day one, all you have is your passion. and your job is to turn that faith, that is your assumptions, about everything you think you would believe about customers and markets and pricing into facts and we kind of now say there are no facts inside your building or office, so get the heck outside. and the whole idea is, we believe you need to get outside your office and test some of your key assumptions about your business. >> yeah. i always talk about this. don't
Search Results 0 to 1 of about 2 (some duplicates have been removed)